Anyone can appreciate a great cup of coffee.
But it takes seasons of study and particular insight on the nuances of growing, collecting and roasting coffee beans in just the right way to become a coffee expert, right?
Yes. And no.
Ultimately the art of sourcing responsibly-grown and harvested beans, combined with the craftsmanship of selecting, combining, roasting and brewing those beans into a perfect pour is a matter of food science. Just like fine wines, delicious cheeses or mouthwatering breads, crafting great coffee is the result of curiosity, invention, dedication, trial & error and hard work.
That’s something everyone can do. As we build our knowledge base, we envision new varietals and blends; new pairings; new ways to enjoy coffee; and different opportunities throughout the day to try something exotic and uncommon.
From joe to java to just-the-right cup at just-the-right time, it’s hard to imagine a day without coffee.